Philosophy

Amour de SOI…Ski…Obsess…Impress…

SOI is an original lifestyle brand cultivated from modern skiing culture and it represents synergy of comfort and fashion in women’s ski sportswear. We redefine and unite modern age with skiwear traditions, as we deliver luxury and functionality of one-piece ski suits to women skiers of all levels. SOI fashion forward ski suits are designed to inspire self-confidence and self-appreciation.

SOI was formed in 2015 as a standout luxury skiwear brand with fashion-forward pieces designed to take you from stylishly hip on the slopes to seriously sexy for the après ski scene. Modifications and functional features of the ski suit help turning any ski bunny into an instant party girl!

Whether you're looking for a technical stretch ski suit for a wide range of movement, or an insulated ski suit to keep you ultra warm and dry on the slopes, you'll find an ideal match in our high-quality ski suits, inspired by slim and silhouette fitted European tailoring and guaranteed by European manufacturing quality. Our ski suits are designed to make you the eye candy of the slope!
Il Faut Avoir Confiance en SOI.

Our Philosophy

SOI stands for quality and luxury, functionality and versatility; together these factors underpin the brand’s philosophy.
SOI strives for constant innovation and outstanding quality to create unique style of its skiwear. The result sees products made with the utmost care, guaranteed by European production techniques. Our ski suits combine high fashion aesthetic with innovative designs using the latest hi-tech functional fabrics and manufacturing techniques with a focus on a limited edition.